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Archive for the ‘publishers’ Category

Flashy, free ipod and punch the mokey– your favorite ads

Friday, May 23rd, 2008 Posted in Uncategorized, publishers, rubicon project | 1 Comment »

I thought I would kick-off 2008 with a post about ad quality (a subject very near and dear to my heart). Ad quality is very important to us. I have yet to meet a web publisher that didn’t care about ad ...

I’ve talked to a lot of publishers…

Friday, May 23rd, 2008 Posted in publishers, rubicon project | No Comments »

...and there have been some reoccurring themes to most of my phone calls. I thought I would try to summarize much of what I have heard and try to generate a larger discussion around them. Publishers are really savvy. Despite ...